"I’ve been a conceptual
copywriter for
over a dozen years, in three different markets, on almost every product
category. Along the way I’ve won awards for both
effectiveness and creativity for major blue chip clients (Toyota,
P&G,
Siemens, Foster’s, AIG, HSBC), during stints at some of the regions
most
renowned creative ad agencies including Ogilvy & Mather (Mumbai)
and Saatchi
&
Saatchi (KL, Dubai and Singapore).
Recently I've been more involved in
providing digital solutions for clients, which sparked the idea to
start
Futurist. A way to leverage off the
skills I've learned in the ad world – idea generation, execution,
content, strategy, selling to clients, and managing people."
Content Partner/Technologist
Blog: Content
Ticks
"I’ve always been a storyteller and writer. I’m also a computer dude
who once developed an AI to teach physics to school kids in pre-World
of Warcraft days.
Since then, I’ve combined my two strengths – content strategy and
internet/techie know-how – to help clients (such as CNNGo, Time Out
Singapore, Economic Development Board of Singapore, Casio and Saatchi
& Saatchi) meet their content needs for their campaigns and
projects.
And Futurist? It’s where I bridge virtuality with reality. After all,
it’ll be really cool if I could turn tweets into real-world
somethings."
